Why do some products rise and some fall? The idea behind the free market is that consumers determine the demand of items. But are people really making the decision based solely on need? Or are far deeper forces motivating us? Welcome to the power of transferrance. Never heard of it? Well, it rules you. It's with you when you're buying groceries, it's with you when you pick out shoes, it's with you while you write out your Christmas list. With Black Friday coming up it might be time to get acquainted with one of marketing's most powerful allies.Here's a great article from Ross Gittins of the Sydney Morning Herald explaining why we buy the things we do and how what we see influences our decisions in subconscious ways.
