March 22, 2005 - Collins is asked to fill in as sports anchor on a
Early April - A video clip of the show appears on Ebaum's World
Early/Mid- Bloggers link the clip
May 3 - "Boom Goes the Dynamite" enters Urban Slang's on-line dictionary
June 10 - Collins does "The Late Show with David Letterman"
June 13 - Collins does "The Early Show"
No good deed goes un-punished. Collins stepped up to help out the
Don't be such a square, man. "Boom Goes the Dynamite" has become a maven's benchmark--utter it at a party and see who gets it and who doesn’t. Sure, it was born unknowingly, and that is all the better. I'd rather have some sincere hype than something forged by corporate
Why? The question is probably being asked: why? Why did this event become so popular? Rest assured, there's probably a team of advertising scientists trying to crack that very code right now. But undoubtedly there is something to shared embarrassment, innocence, and desire. Those forces are something American Idol effectively taps into when Simon Cowel destroys someone's dignity for huge television ratings. Just as many people tune in to see who gets wrecked as to see who wins. Just look at Collins' face at the end of his broadcast, he's hunched over, totally deflated. When the woman thanks him for stepping in all he can do is utter "yeah." You can't script that. We've all been in situations like that. Just as powerful as shared embarrassment is empathy.
What next? In just under two months Collins went from zero to Letterman. And the rest, as they say, is internet history. "Boom Goes the Dynamite" has been uttered by ESPN sports anchors, written into wikipedia, and even exclaimed by John Stewart last night on "The Daily Show." In what has turned into an Simpsonesque "I didn't do it" journey, the catch phrase has reached the very vault of corporate America. Move over, William Hung.