Wednesday, August 06, 2008

Americans tiring of Obama, but will always have Paris

According to a poll released Wednesday by the nonpartisan Pew Research Center, 48 percent said they're hearing too much about Democratic candidate Barack Obama. Just 26 percent said the same about his Republican rival, John McCain.

Meanwhile Paris Hilton continues to capture the nation's attention and headlines. The McCain camp used her image in an add suggesting Obama is nothing more than a celebrity unfit to lead. Apparently to the McCain campaign, being popular in a general election is a negative thing. We'll see how well that strategy plays out in November.

Hilton responded immediately, posting an internet video on lampooning the ad, claiming she is "totally ready to lead." McCain's move further backfired when Hilton, showcasing her readiness, outlined a complex and comprehensive energy policy, something McCain has not done, and perhaps over-qualifying her for the Position of president of the United States.

While voters may be approaching Obama fatigue due to media over-exposure, McCain can hardly buy a headline. He may disdain her, but Hilton has lodged herself into the American psyche and has made it look incredibly easy. If you haven't noticed, she's kind of a big deal, but no one really knows why, and that is the genius of it all. Absent from the headlines for a few days, people can be found on the street mumbling "where's Paris?" "I wonder what Paris is up to?"

So pervasive is the Hilton media machine, the Associated Press once enacted a week-long ban of any and all Hilton related stories. (The boycott ended when Paris was ticketed for driving with a suspended license.) Her PR juggernaut is a model of efficiency. Never has more been done for someone contributing so little. In-fact, what she does contribute is utter garbage and still, some how, some way, she finds herself in the news, generating precious attention from the masses.

This spoof ad really hit the mark for me. It strikes at the ridiculous nature of most campaign ads. It makes foolish the self righteous stuffed shirts who run things into the ground. And it couldn't be much more irreverent. Political experts spend their entire life trying to create what Hilton seemingly does off-the-cuff. She is the brand! Meanwhile McCain is mired in...umm... where the hell is he today anyway?

No comments: