Saturday, August 19, 2006

The Science of Studying The Vote

Here's an interesting article from the Wall Street Journal on how political science is becoming more, um, scientific. A movement is afoot to conduct more experiments, and incorporate theories from psychology to determine not just what effect politics has, but why.

This article gives a general overview of the movement while highlighting provocative questions like do people get more conservative with age? Why are negative adds more effective?

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